Hand lettering has become more popular in recent years and I'm so pleased. It brings a freedom back to lettering and the written word that was lost for a short while with the dependance on computers and pre-made fonts. As much as this is an extremely important part of design today for speed and consistency of aesthetics (as I appreciate a beautiful font when I see one) published words were always originally hand drawn and after all, most fonts and typefaces have all begun with a sketch on paper.
I approach lettering as an illustrator not as a graphic designer, therefore letters are drawn by hand and by eye rather than meticulously balanced and proportions analysed in the computer. It is an alternative style and viable option for brands to create a more natural, unique identity that is hand crafted and that no other brand can claim ownership of. In use as a logo or as supportive communication techniques hand lettering adds a personal connection that is becoming more important in todays crowded market place.
With so many different medias for creating and exploring hand lettering (including pencil, ink and watercolour) as well as tools to use (calligraphy pens, brush pens, fine liners, pencils, stencils etc.) I shall be highlighting the different qualities achieved in further posts as well as my process for creating hand lettered brand identities for my clients.
I enjoy seeing how hand lettering and branding can help businesses connect further to who they are.
You can see a few of my projects under the Design section on my website.